euro news_news 09/05/2014 18:45 Page 5
Virginia Lee to head
Cable Europe comms
Arqiva to distribute
premium Italian content
A
rqiva has agreed a new
contract with LT Televisioni
to distribute Italian language
content across Europe and North
Africa.
The three-year contract provides LT
Multimedia with premium satellite
capacity for distribution of four TV
channels including Alice, which
focuses on Italian cuisine and cooking;
Nuvolari, a channel dedicated to
motorsport; Marco Polo, with a focus
on travel; and Leonardo, a channel
devoted to home furnishings and
design.
LT Multimedia will provide Arqiva
with one single MPTS (Multi-Protocol
Transport Service) stream that contains
four video channels. It will be encoded
and transmitted from LT Multipmedia’s
premises in Rome via Arqiva’s UKbased teleports and uplinked to the
Hotbird satellite platform.
14 EUROMEDIA
David Crawford, managing director
of satellite and media at Arqiva, said
the contract reinforced its
commitment to continued growth in
the European market and reflected its
reputation for providing its customers
with a dedicated and high quality
service.
Corrado Azzolini, VP of LT
Multimedia, said his company
believed that the wide distribution of
its brands, including content
showcasing the production of Italian
food, home design and sport, through
Arqiva was “highly strategic”. “Alice
channel for example, promotes and
entertains the best of Italian lifestyle.
Soon this channel will be available in
English as well, to reach as wide an
audience as possible. The agreement
with Arqiva for the LT Group is an
important step in our international
development.”
Cable Europe, the trade association
representing all leading broadband
cable TV operators and their national
associations, has appointed public
affairs executive Virginia Lee as
director of communications.
Matthias Kurth, executive chairman
of Cable Europe, said he was delighted
to announce the appointment,
particularly at a time when the “vibrant”
industry had such an incredibly strong
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