Euromedia May June 2013 | страница 5

flannel2305_flannel 23/05/2013 17:43 Page 1 EUROMEDIA DIGITAL MEDIA INTELLIGENCE PUBLISHER AND EDITOR-IN-CHIEF Nick Snow [email protected] MANAGING EDITOR Colin Mann [email protected] CONTRIBUTING EDITOR Chris Forrester [email protected] PUBLISHING ASSISTANT Nik Roseveare [email protected] ART EDITOR Steve Overbury [email protected] COLUMNISTS Vivek Couto Larry Gerbrandt Steve Gold CONTRIBUTORS Robert Briel - Amsterdam Dieter Brockmeyer - Frankfurt Gail Chiasson - Toronto David del Valle - Madrid Chris Dziadul Sotires Eleftheriou - Paris Barry Flynn Philip Hunter Joe O’Halloran Farah Jifri Branislav Pekic - Rome SALES DIRECTOR Sanjeev Bhavnani [email protected] PUBLISHED BY Advanced Television Limited Bondway Commercial Centre 4th Floor, Unit 4.01 71 Bondway London SW8 1SQ Tel: [phone] Fax: [phone] www.advanced-television.com PRINTED BY Headley Brothers Ltd The Invicta Press Queens Road Ashford Kent TN24 8HH, UK Tel: [phone] Fax: [phone] [email protected] © Advanced Television Limited 2013. All rights reserved. Reproduction without permission is prohibited. ISSN 1477-8092 OPINION Gatekeeping is a cornerstone of academic media theory – that boom industry of the Noughties. But it is a theory under strain as the idea of a few privileged outlets choosing what content is relayed and in what form, and thereby shaping cultural and political agendas, seems less convincing in the Internet driven, social media world. The home gateway is a way of operating that seems under similar pressure. The traditional gateway – normally in the form of a service provider STB – was a genuine gatekeeper; only the content you had subscribed to from that provider came through it and it only went to the devices – normally one or two TVs – that you had specified. Like the academic theory, that seems a bit old fashioned now. Fast Internet and the OTT services it has spawned have to be available to your subscribers and if you don’t let them in, they’ll go elsewhere. Moreover, your subscribers want to use your content, and other content, on a range of devices inside and ou ??????????????M?????????????????????????M?????????????????????????????=QP??????????????????????????????????????????????????????????????9???????????????????????????????????????????????=QP????????????????????????????????????????????????????????????????????????????????????????????????????L??????????????????e?U$??????????????????????????????????????????????????????????????????????????????????????L???????????????????????????????????L??????????????????????????=????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????e???????????A????????????L????????????????????????????????????????????????????????L??????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????Q?????????????????????????????????????????????????????????????????????????????????????????????????????????()UI=5%??((