coverstory2305_cover story 23/05/2013 17:45 Page 4
problems. As a result, support expense for service providers is already outpacing revenues from subscriber growth. In order to monetise the new digital “Quality of experience home and to lies heavily in the reduce service and hands of the operational costs, technology providers.” operators have to JOHN MARCOLINI, move from just QUALCOMM ATHEROS being the pipe that delivers services to ensuring end to end reliability and availability of services to devices that they don’t own.” Pace's Fawcett notes that the gateway within the home serves a number of purposes; it protects users home networks from external threats while facilitating distribution of data and content around the home. “In order to meet these requirements the device has to be managed. In addition, service operators are finding that regulation is removing the exclusivity on content, and that technology is increasing the interoperability of devices; delivering an unparalleled quality of experience is the best way for service operators to differentiate themselves and is a proven successful strategy. Service providers ultimately should and will take responsibility for quality of service into and around the home and the quality of the end-user's experience,” he advises. FUTURE. Taking a future view of the Smart Gateway versus the very basic gateways deployed today, Qualcomm Atheros's Marcolini believes that control becomes shared between the consumer and service provider(s). “However, I firmly believe that the quality of experience lies heavily in the hands of the technology providers (i.e. Semiconductor / Software), as only they can provide the tools required to implement a robust platform capable of handling a very diverse set of use-cases.” Verimatrix's Christian notes that if a provider is enabling one or more services to the home, then it is probable that it will also offer the gateway device as a CPE component of the service(s). “Doing this gives the service provider greater ownership of the home network as far as media delivery is concerned and ensures the best possible management options as far in in-home networking is concerned. Such an approach, however, does not preclude other service providers from providing supplemental offerings over the generic broadband connection. Having a gateway as a Trojan horse inside the home also enables the adventurous operator to offer non-media related services, such as power management, security
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