coverstory2305_cover story 23/05/2013 17:45 Page 2
COVER STORY
(i.e. 802.11n to 802.11ac, HPAV to HPAV2, etcetera).” Steve Christian, vice president of marketing, Verimatrix, admits it is hard to look into the crystal ball and predict a single solution at this point in the development of the market, but nevertheless anticipates that there will be a mixture of cloud-based and gateway-based media delivery for various services. “Operators around the world have widely varying attitudes to the central importance of a gateway CPE device and the services it might provide. As media sources and media viewing devices multiply in and out of the home, digital rights management (DRM) interoperability based on any architectural option will continue to be a significant challenge,” he suggests, adding that one way to address this challenge is to deliver video to the home over a wholly-IP infrastructure. THORNY. As to the thorny question of who controls the gateway to the home and where the responsibility for ensuring quality lies, ACCESS's Foster foresees “a big struggle” between TV operators, broadband operators, OTT operators and CE device manufacturers. “There will be different winners in different markets. Competitors will work together in some markets while competing in others. It’s almost certain that there will be a number of winners rather than just one winner. There will be revenue sharing models and of course there will be a huge battle to ‘own the consumer relationship,’” he predicts. “Quality will be the main problem of the company billing for content delivery – even if they don't have ultimate control of the network. Broadband operators presently have to solve in-home networking issues, perhaps this gives them an initial advantage as more and more valuable content is transferred over home networks.” According to ADB's Bristow, such considerations depend on the gateway. “If we’re talking about a broadcast-enabled media gateway, this is usually the responsibility of the pay-TV operator. If we’re talking about the broadband gateway, it’s the broadband operator. Whatever you call it, STB, gateway or something else, some form of physical presence in the home is essential to manage what's happening in the home network. Without controlling the routing function in the home, it's impossible to control the Quality of Service,” he admits. “This has a direct impact on the Quality of Experience for your subscribers. If you are selling a service of mi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