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16 Cover Story
Ads for you at Last?
The convergence of IP and broadcast and the
increasing integration of Social Media promises
finally to open the door to targeted advertising.
What are the remaining obstacles: consumer
resistance, insufficient data mining, effectiveness
measurement? Colin Mann looks at the dynamics
of the emerging sector.
24 Round Table
Advanced Television gathered three experts from
ARM, Entropic and Rovi in London to discuss the
near and medium term realities for 4K/UltraHigh Definition television.
27 Focus
The robust health of the Middle Eastern
broadcast sector was in evidence at the busy
CABSAT MENA show in Dubai. Advanced
Television took the opportunity to sound out
some key players on the fast developing OTT
sector.
28 Preview
Once again, organisers of ANGA COM, Europe's
leading exhibition and congress for broadband,
cable and satellite, are expecting record numbers.
Euromedia takes an advanced look at what will
attract delegates to Cologne.
30 Review
Industry players gathered for NAB in Las Vegas
to discuss and display their visions of the future
of broadcasting. Euromedia reports on the most
significant developments.
REGULARS
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EUROMEDIA 3