Euromedia March | Page 10

euro news_news 24/04/2014 12:19 Page 3 Formula E on grid with ITV ll 10 rounds of the 2014/2015 FIA Formula E Championship, the electric single-seater car race series inaugurated by motorsport’s governing body, will be televised live and free-to-air in the UK after series organisers confirmed a broadcast deal with UK commercial broadcaster ITV. Brokered by international media company MP & Silva, the ITV agreement adds to existing deals with FOX Sports and Japan’s TV Asahi. Live coverage will be screened on ITV4 and ITV4 HD, alongside A securing live, free-to-air coverage of all Formula E races for our UK fans – of which we’re confident there will be many. The UK is widely considered the home of motorsport and a very important market for Formula E. As such, with its unrivalled commitment to motorsport, ITV provides the perfect platform to showcase our new fully-electric series - which will also be racing in London in June 2015 – and to appeal to a new generation of motorsport fans.” Niall Sloane, ITV's director of sport, said: “I’m delighted ITV4 will be able to coverage on www.itv.com. The programme will also be available via the on-demand ITV Player service. All programmes will feature comprehensive coverage of each live race together with pre-race build-up – including highlights from the day’s earlier practice and qualifying sessions - podium celebrations and post-race interviews. ITV4 already screens extensive live coverage of the British Touring Car bring viewer