euro news_news 24/04/2014 12:19 Page 3
Formula E on grid
with ITV
ll 10 rounds of the 2014/2015
FIA Formula E Championship,
the electric single-seater car
race series inaugurated by
motorsport’s governing body, will be
televised live and free-to-air in the
UK after series organisers confirmed
a broadcast deal with UK commercial
broadcaster ITV.
Brokered by international media
company MP & Silva, the ITV agreement
adds to existing deals with FOX Sports and
Japan’s TV Asahi. Live coverage will be
screened on ITV4 and ITV4 HD, alongside
A
securing live, free-to-air coverage of all
Formula E races for our UK fans – of which
we’re confident there will be many. The UK
is widely considered the home of
motorsport and a very important market for
Formula E. As such, with its unrivalled
commitment to motorsport, ITV provides
the perfect platform to showcase our new
fully-electric series - which will also be
racing in London in June 2015 – and to
appeal to a new generation of motorsport
fans.”
Niall Sloane, ITV's director of sport,
said: “I’m delighted ITV4 will be able to
coverage on www.itv.com. The programme
will also be available via the on-demand
ITV Player service.
All programmes will feature
comprehensive coverage of each live race
together with pre-race build-up – including
highlights from the day’s earlier practice
and qualifying sessions - podium
celebrations and post-race interviews.
ITV4 already screens extensive live
coverage of the British Touring Car
bring viewer