ericsson_ericsson layout 12/07/2013 17:22 Page 2
COMPANY CONTRIBUTION
relationships with their customers.
Addressing the multi-screen consumer
There is no doubt that the greatest area of impact for IP networks will be in the direct to consumer space. The global IPTV market is estimated to reach 76m million subscribers in 2013 with revenues of $32 billion, growing to 105m subscribers and $45 billion in 2015. To strengthen our offering in consumer IP video solutions, Ericsson recently announced its intention to acquire the Mediaroom business from Microsoft. Mediaroom is the leading platform for video distribution deployed with the world’s largest IPTV operators. It enables over 40 IP TV services in over 11 million subscriber households. Microsoft Mediaroom is the TV technology behind many of the world’s leading television service providers like AT&T U-verse®, Entertain of Deutsche Telekom, Telefonica, TELUS Optik TV(TM) and Swisscom. Mediaroom-powered TV services are offered on more than 22m set top boxes deployed throughout the Americas, EMEA and APAC The emerging IP networks enable a true multi-screen experience that meets the desires of consumers who are already watching 50% of video outside the home. Such converged video distribution networks will have a similar impact on consumer behaviour and video consumption as mobile voice has had on the telephone. To further support this growing trend, Ericsson launched the world’s first HEVC/H.265 encoder for the delivery of live TV over mobile networks — the SVP 5500 HEVC encoder, which can achieve a 50% bit rate reduction over its predecessor H.264. This technology greatly reduces the necessary bandwidth requirements for current and future services and helps meet the growing consumer expectation for TV Anywhere services. There are other technologies now that are also fuelling the growth of IP-enabled video delivery, such as LTE. LTE (4G) is widely deployed and set to be the single greatest enabler of bringing true mobile high speed broadband to a huge array of connected devices. It will globally enable video and TV consumption’s shift to mobility. The main drivers of LTE delivery of video c