coverstory_cover story 12/07/2013 17:23 Page 4
the home! As mentioned above, STBs converge network access and video playout in a single managed service; Smart TVs need to connect to the Internet gateway of the home before TV can be delivered – it is merely a connected play-out device akin to a PC or tablet. As operators look to monetise and control the quality of their service – a single managed solution gives them a strategic point of service delivery and ownership within the home. Rovi: STBs supporting OTT cloud services will be increasingly important, and Smart TVs will increasingly find supporting the pay-TV ecosystem to be important. This is likely to converge in a scenario that benefits the end user: TV anywhere, anytime, on any device, governed by a singular discovery experience hosted in the cloud. S3 Group: The scalability and flexibility of the cloud ensures that an increasing number of the functions required of the end-to-end TV platform will migrate over time from the home devices into the cloud. Client devices such as STBs will continue to incorporat