cabsat_cover story 26/02/2015 10:25 Page 1
ith the Middle East and
North Africa (MENA)
media market expected to
grow from $16 billion in 2014 to $24
billion in 2019, CABSAT 2015 (March
10-12 at Dubai World Trade Centre)
will examine the global impact of
industry-evolving mega trends and
highlight how regional companies can
adopt products and strategies to drive
monetisation and growth
opportunities.
CABSAT 2015 will examine how global
media and entertainment organisations are
driving innovation into their businesses and
content offerings amid the convergence of
international broadcast, film, production,
internet, telecom and consumer electronics
sectors.
The show will present three days of
disruptive trends delivering transformational
change to the region via a roster of new and
enhanced features. These include specialist
conferences and training sessions, satellite
talks, the all-new Content Market Place
featuring MBC Group and Stargate Studios,
and an enlarged Content Delivery Hub – a
key attraction for exhibitors specialising in
anywhere and everywhere connected content
platforms.
“With the total advertising spend in
W
An expanded conference
format and a roster of
blue-chip exhibitors
make the leading
platform for the
broadcast, production,
content delivery, digital
media and satellite
sectors across the Middle
East, Africa and South
Asia a must-visit event.
Euromedia picks the
highlights.
30 EUROMEDIA
entertainment and media across the Middle
East and Africa due to increase from $43.5
billion in 2014 to $65.9 billion in 2018,
CABSAT 2015 provides a dedicated industry
platform for regional media companies to
absorb innovation-driven, best-practice
business strategies to enhance their products
for the benefit of viewers and consumers,”
said Trixie LohMirmand, senior vice
president, Exhibitions & Events
Management, DWTC. “Research shows that
emerging markets are due to surpass
established markets in digital universe
percentage share by 2020. CABSAT is the
number one regional platform to connect
live content opportunities and enhance
collaboration between regional and
international content owners, operators and
distributors.”
With CABSAT 2015 set to welcome more
than 900 exhibitors from 60 countries, the
show will boast an expanded conference
format featuring the second annual CABSAT
& NAB Show Collaborative Conference and
the inaugural Middle East Post-Production
Training Conference.
The CABSAT & NAB Show Collaborative
Conference will be opened by Corey Bridges
- one of the original directors who launched
Netflix in the USA, the founder of
Multiverse, the CEO of Lifemap Solutions,
and a member of the Producers Guild of
America. He is also a former vice president
of marketing and CMO of Hollywood
visionary James Cameron’s firm CAMERON
| PACE Group (CPG) and an advisor on the
board of South by South West - a series of
Texas-based film, interactive and music
festivals and conferences.
Bridges will use a keynote address to
highlight his experiences building disruptive
and innovative content companies such as
Netflix and James Cameron’s 3D technology
company, as well as exploring how the
business and production of multi-platform
content is moving beyond delivering
interactive content and towards fullyimmersive, trans-media experiences.
CABSAT and NAB Show, two of the
biggest industry show brands in their field,
have again collaborated on an electronic
media conference programme covering the
latest disruptive and converging trends in all
filmed entertainment and digital media
content, as well as connecting live content
opportunities across the MEASA markets.
With a primary theme of ‘Connecting Live
Content Opportunities’, key conference
highlights include presentations by
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