Euromedia January/February 2018 EUROMEDIA_JAN-FEB 2018 | Page 8

News EC clears Discovery Scripps acquisition T he European Commission (EC) has cleared Discovery Communication’s proposed acquisition of Scripps Networks Interactive, subject to conditions. The EC’s approval is conditional on Discovery’s commitment to offer third party distributors the right, on a non-exclusive and unbundled basis, to distribute TVN24 and/or TVN24 BiS in Poland. “We are pleased with the positive decision of the European Commission,” said David Zaslav, president and chief executive officer, Discovery. “We believe that joining the Discovery and Scripps Networks’ family of brands and assets will allow us to better serve our passionate fans with more content on more platforms worldwide, while at the same time optimising our business for greater efficiency.” Discovery announced in July 2017 that it had reached a definitive agreement to acquire Scripps Networks in a cash-and- stock transaction. The combination of the companies is expected to extend Scripps Networks’ content to international audiences, increase opportunities for advertisers and digital distribution partners, and unlock significant cost synergies. The closing of the proposed transaction is subject to obtaining additional antitrust Europe ends shopping geo-blocking Buyers will be able to shop online in the EU without being blocked or automatically re-routed following a vote in the European Parliament, although digital copyrighted content, such as e-books, downloadable music or online games, will not be covered by the new rules for the time being. The new rules will ban the ‘geo-blocking’ of buyers browsing websites in another EU country, so as to enable them to choose from which website they buy goods 8 EUROMEDIA clearances and satisfying other customary closing conditions. The transaction is expected to close later in Q1 2018. Until legal close, the companies will continue to operate as separate and independent entities. The EC’s investigation found that: •  In the UK, the proposed transaction would raise no competition issues given the limited overlap between the companies’ activities. •  In Poland, the proposed transaction risked increasing Discovery’s bargaining power vis-à-vis TV distributors because of the acquisition of certain channels that are particularly important in distributors’ basic pay-TV channel packages. In particular, TVN24, TVN’s flagship news channel, was identified as crucial to retail TV offerings. Following the transacti