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boasts 7.5m subscribers in the UK, whilst Amazon Prime Video has just 3.8m.
The report, The SVOD Report: Charting The Growth In SVOD Services Across The UK, also revealed that Sky’ s NOW TV service achieved the largest annual subscription growth of 70 %, adding 600,000 subscribers in the last year to reach a subscription base of 1.4m homes.
The study also shows that 31 % of Netflix users in the UKS also have Amazon. Conversely, 60 % of Amazon users have Netflix.
The total number of SVoD subscribes in the UK reached 9.5m in 2017 – up 24 % yearon-year.
“ The SVoD market is enjoying a sustained period of growth in the UK; more than nine million UK households subscribe to at least one SVoD service. When you take into account homes that have more than one service, we can project that there are over 12 million subscriptions to SVoD services. This is in addition to any pay-TV packages to which homes are committed, and the SVoD market has not yet reached maturity,” the BARB report noted.
“ We can see that access to SV0D services is highly prevalent in audiences under 55, where these services exist and co-habit alongside broadcast platforms. Far from being niche, SVoD services are now an established part of the television ecosystem,” concluded BARB.
Europe: Linear OTT pay-TV subs up 13 % in Q3
According to Dataxis research, linear OTT pay-TV market in Europe reached 7.4m subscribers at the end of September 2017. This represents a growth of 13 % compared to the previous quarter.
Over the years the number of linear OTT offers has been increasing, driven by the growth observed in offer specialised in sports and
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kids’ content. OTT sports platforms, such as beIN Sport Connect, Eleven Sports or Dazn managed to attract a significant number of sports fans crowd which represents around 25 % of the total linear OTT subscribers as of Q3 2017.
Western European countries are leading the sport OTT market with Germany( 35 %), France( 25 %) and the UK( 15 %). As sports events are a key driver to TV subscription, it is still to be seen whether this growth will continue at the expense of the traditional pay- TV offer.
Brits spending £ 303m + monthly on SVoD
Research by price comparison site finder. com indicates that TV fanatics in the UK spend £ 303.16m(€ 346m) a month on TV streaming services including Netflix, Amazon Prime, NOW TV and Hayu.
According to a survey of 2,000 UK adults, over 17m Britons( 41.1 %) are subscribed to a TV streaming service. Two in five Britons are subscribed to at least one streaming service and spend an estimated £ 17.75 per month on average on them.
When it comes to TV viewing habits, millennials are the most addicted generation with one in 10( 11.8 %) subscribing to over three services, costing them over £ 20 a month on average to get their TV streaming fix. Men spend more than women on TV streaming, paying £ 19.82 per month for subscriptions compared to £ 15.42 – £ 52.80 more than women per year.
As for preferred providers, Netflix and Amazon Prime are the most popular services in the UK, with over half( 59.7 %) choosing Netflix followed by 47.5 % subscribing to Amazon Prime. The majority of millennials( 69.4 %) have a Netflix subscription.
Finder’ s research also revealed that London is the most TV-addicted region across the UK with one in 10 adults using three or more
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services followed by the North East and East Midlands.
Report: State of 4G in Europe
S & P Global Market Intelligence has released its latest State of European 4G report. Key highlights from the report include:
• Mobile subscribers and 4G penetration are growing across the European continent, but substantial regional differences exist across the 15 countries analysed
• Kagan, a unit within S & P Global Market Intelligence, estimated 4G subscribers for 14 of 15 countries covered in Europe( excluding Russia), and found 4G subs rose to 228.4m at year-end 2016, up 43 % year-over-year from 2015
• Nordics, UK, Spain and France lead 4G uptake in terms of adoption rates
• Northern European operators deployed LTE early, particularly in the Nordics, which explains their lower relative 4G growth in 2016 relative to Southern and Eastern European markets where LTE coverage developed more slowly
• Kagan estimates European mobile subs expanded to 849.3m at year-end 2016, and mobile penetration reached an estimated 172 % of total pops in the 14 European countries for which it has 4G estimates
• High mobile penetration in Southern and Eastern Europe is driven by a legacy of prepaid-dominant subscriber bases in these regions
• Mobile penetration has been falling in Northern European countries and the Nordics
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due to these markets’ transition from prepaid to post-paid contracts, and greater 4G penetration
• Sweden and Finland stand out as post-paid dominant markets where mobile penetration is being driven up by the organic growth of highly M2M connections
• The composition of European mobile subs at year-end 2016 shows a continent where post-paid contracts are the dominant connection type at 52 % of total subs, followed by prepaid at 34 %
Linear OTT Pay TV subs in Europe reached 7.4 million end September 2017
According to Dataxis latest research, linear OTT Pay TV market in Europe reached 7.4 million subscribers at the end of September 2017. This represents a growth of 13 % compared to the previous quarter.
Since the past years, the number of Linear OTT offers has been increasing, driven by the growth observed in offer specialized in sports and kids’ content.
OTT sports platforms, such as Bein Sport Connect, Eleven Sports or Dazn managed to attract a significant number of sports fans crowd which represents around 25 % of the total Linear OTT subscribers as of Q3 2017.
Western European countries are leading the sport OTT market with Germany( 35 %), France( 25 %) and the U. K.( 15 %). As sports events are a key driver to TV subscription, it is still to be seen whether this growth will continue at the expense of the traditional Pay TV offer.
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