The streaming service celebrates the very best of British TV, and offers the most comprehensive SVoD collection of British content in the market today. The BritBox proposition features:

• An array of drama premieres never-beforeseen in the US, including New Blood, from acclaimed novelist Anthony Horowitz, Tutankhamun, The Moonstone, and In The Dark, from BAFTA award-winning writer Danny Brocklehurst( Ordinary Lies). Also, season premieres of drama favourites Cold Feet and Silent Witness.

• The‘ Now’ category will feature a selection of soaps and series that will be available as soon as 24 hours after their UK broadcast, including much-loved titles EastEnders, Emmerdale and Holby City.

• A British classics collection from ITV and the BBC, featuring iconic period dramas Brideshead Revisited, Pride and Prejudice, and Upstairs Downstairs; political thriller State of Play; murder

“ Britain produces some of the best television in the world and we’ re delighted to be bringing the creative might of the BBC and ITV together” mystery series Inspector Morse and Rosemary and Thyme; favourite sitcoms Keeping Up Appearances and Fawlty Towers; and much more. BritBox is now available for $ 6.99(€ 6.62) per month – after an introductory free trial period – on responsive web, AppleTV, iPhone, iPad, and Android mobile phones and tablets – with Roku and Chromecast shortly after

launch. There is also ambition to roll out the service in other international markets.

“ The BBC and ITV are the two most prolific content producers and broadcasters in British television – both known for their unrivalled, ground-breaking shows,” said Ann Sarnoff, president, BBC Worldwide North America.“ BritBox will offer a streaming experience like no other, with thousands of hours of programmes across a wide variety of genres – some of which will be available right after their UK broadcast. This will be a must-have service for lovers of British television.”

Simon Pitts, ITV managing director of online, pay-tv and interactive said,“ Britain produces some of the best television in the

world and we’ re delighted to be bringing the creative might of the BBC and ITV together for the first time in this exciting new streaming service for US fans. BritBox will be the best and most comprehensive British streaming service in the US; a rich catalogue of classic, new, and exclusive shows easily accessible to US viewers all in one place. ITV is now a global production and distribution business and this marks the first step in our international ambitions for BritBox.”

Josh Sapan, AMC Networks president and CEO, said“ The BBC and ITV each have a long history of creating spectacular premium content and some of the most iconic shows on television. We are delighted to expand our current partnership with BBC Worldwide and view this investment as a strategic opportunity for AMC Networks to participate in a digital platform dedicated to offering shows of the highest quality. We think this service will be irresistible to people who value creative content and great television.”

“ BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the US love and want to watch,” said Soumya Sriraman, president, BritBox.“ Those fans now have a one-of-a-kind SVoD service option that offers a single point of access to an extensive collection of outstanding British programming to discover and enjoy.”

The US market for SVoD services is estimated to reach the $ 8 billion mark by end of 2016, according to research firm SNL Kagan, with some 110m subscriptions. The BBC Worldwide / ITV partnership is consistent with both companies’ stated aims of growing their international pay and distribution businesses, and will also allow British producers and talent to reach a wider audience in the world’ s largest media market.