Company contribution
Company contribution
So much artificial intelligence , too few trained personnel
Artificial Intelligence has the potential to boost your media business , but talent shortages mean that most companies are unable to benefit from the latest advancements in AI . Matt Quirk , Director , Global Sales Partner Ecosystem & Business Development at HPE OEM Solutions , shows you how to take advantage of everything AI has to offer without increasing your workforce .
Artificial Intelligence ( AI ) has been an industry buzzword for the past several years now , and it looks set to stay that way for the foreseeable future .
Recent research by AMD found that three in four IT leaders are optimistic about the benefits of using AI , which range from increased employee efficiency to automated cybersecurity solutions . 1 In fact , among the organizations that are prioritising AI deployments , 90 % have already reported a jump in workplace efficiency , an improvement that will have a direct impact on bottom lines .
AI applications in the media industry already exist , and they are enhancing productivity and profitability for their adopters . For example , Synamedia ’ s AIpowered Edge Content Delivery Network ( CDN ) platform is able to accurately predict network traffic volumes and scale delivery services in real-time . This eliminates resource wastage and produces a faster return on investment . Elsewhere , Condat ’ s Smart Media Engine is enabling people to perform quicker searches for image , audio , and text content .
If implemented correctly , AI can be a great asset to its human counterparts , who will have more time and energy to devote to the
most exciting aspect of working in the media industry — the creative process .
The obstacle : Talent shortage in the media industry Any tool , no matter how easy or intuitive it may be to use , needs to be wielded by a capable individual to produce the best results . According to a report by the International Trade Association for the Broadcast & Media Industry ( IABM ), 87 % of respondents say that it is currently very difficult to recruit for technical roles in the media industry . 2
Despite the layoffs at other tech companies providing a pool of highly-qualified candidates , fewer people are entering the media industry at a technical level due to mismatched salary expectations and long working hours .
This observation is echoed by the AMD study . In it , 46 % of the 2,500 IT leaders surveyed are unprepared to employ AI and only 19 % plan to focus on AI in the coming year . Although this study is not specific to the media industry , it can be taken to reflect a general sentiment across industry verticals .
However , in order to futureproof your media business and lay the groundwork for upcoming innovations , investing in AI has to happen sooner rather than later . The question now becomes : Is it possible to adopt AI without prior experience and the hiring of skilled talent ? The short answer is yes .
Let ’ s take a look at how this can be achieved .
Option # 1 : Purchase ready-to-deploy AI tools for your specific use case
If your business has the know-how and is just lacking the means , consider an off-the-shelf AI program or service that is quick to deploy and see results from .
HPE GreenLake for Large Language Models ( LLMs ), for instance , is a public cloud service that enables businesses of all sizes to train , tune , and run machine learning models , no matter the industry or use case . Not only will you be able to access supercomputerlevel processing power , but HPE GreenLake for LLMs also comprises a complete AI software stack , the HPE Machine Learning Development Environment , and related services to rationalise the training and deployment of your AI applications .
1 . Source : AMD , “ IT Leaders Optimistic about Ways AI Will Transform their Business and are Ramping up Investments , AMD Study Finds ,” August 2023 2 . Source : IABM , “ State of MediaTech : Strategic report prepared for NAB Show 2023 by IABM ,” April 2023
18 EUROMEDIA