RETAIL REALLY?
By Doug Smith Eufora Brand Manager
Does your salon really need to carry home care products for your male clientele? Absolutely! Not only is the men’ s personal care and grooming category expanding, it’ s one of the fastest growing categories globally.
According to statista. com, the men’ s grooming market is estimated to reach close to 23 BILLION US DOLLARS globally in 2017, and is scheduled to grow almost 10 % each year through 2020!
Independent studies prove that men are loyal customers who stick to what they like. Once they’ ve“ subscribed” to a brand, they’ re hooked. As long as we’ re consistently conducting a thorough dry consultation prior to each service, and recommending a home care regimen customized to each [ male ] guest, then we’ re on the right track to achieve great retail sales in the salon.
What, you may ask, does this have to do with your salon and your retail presentation? The answer is simple; the dry consultation doesn’ t stop with each individual guest. Be sure to know your clients home / social circle so that you can make meaningful retail recommendations to support their significant other. In other words, work your prospects! You’ ll be surprised how easy it is to boost retail sales and grow profits.
This January Eufora HERO for Men™ is poised and ready for a surge in men’ s grooming and will be offering a value priced retail and back bar stock up opportunity on COMPLETE SHAMPOO and REVITALIZING TREATMENT. To learn more about this money saving offer be sure to check out the Eufora Winter Buying Guide( on back page).
96 %
HERE ARE A FEW STATISTICS FROM THE WOMAN’ S PERSPECTIVE ON MEN’ S GROOMING PRODUCTS:
63 %
63 % of women surveyed state that their man loves to groom and is not bashful about it. Shampoo and Shaving are in the top 5 grooming products purchased.
of women surveyed purchase grooming or personal care products for one or more of the men in their household.
76 % of women surveyed say they don’ t wait for him to ask, they just buy grooming or personal care products when they know he is running low.
of women surveyed say the man / men in her life trusts her opinion because she’ s more knowledgeable about personal care products.