Visibility allows you to be in the mind of those who influence the end user of your product / service . Your visibility can be tech based , or field based or a combination of both .
Carrying out education campaigns , providing free resources , and e-newsletters or use of short message services are viable channels to build this visibility .
One of the leading ways to keep you visible in the value chain is authority positioning . In this , you project / present yourself as an authority / expert in your field . You become the go to person for all questions relating to your field . This is successful as long as you have a relationship of trust and integrity . Associate yourself with other experts and learn from them , identify and participate in different for a where you can share your expertise widely and often . As you do this , your brand should always be in hand for it to be associated with you or your company .
Build Partnerships
In the world of agriculture , no matter where one is on the value chain , it is not possible to do it all alone . That is why when expos are held , you will find a close link between all the players . You need truckers to transport the produce , you will need exporters to expand the market of the produce , you will need the agro-chemical companies to produce inputs that work with the developing challenges , and you need the water companies and so much more such as the policy makers . Partnerships are the only way that one can get the best out of any value chain and be considered a formidable element to work with .
Value addition to your customers
Customers talk and share their experiences widely . You want to be in the middle of their conversations as a positive subject . A lot of companies encourage their customers to tell others when they make them happy but revert to the company when something does not please the . Despite this , continuous reports tell us more customers tell more people the bad than the good about their experience with a company . Value addition helps deal with some of these issues and what small firms have taken time to realize is that value addition does not have to the big things , it can be the little things such as reminding a customer about the weather patterns or wishing them a happy birthday or alerting them when you have an offer on your products / service .
Whichever model you have for a business , there is an important element in packaging yourself to stand out and keep your product / service / brand relevant to your target market .
Join us on our blog Marketplace Influencer for more tips for the Esteemed Professional @ wangarimaina
For more insights on how to attain significance for yourself , your company and brand we recommend the book
“ Crafting Your Own Turf : Success Strategies for Attaining Significance in Business , Career and Life written by Brian Tracy and Stephen Ojji ”
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