Esteemed Magazines June-July 2009 | Page 9

Can’t pay, WON’T pay? Do you have customers who won't pay what they owe you? Do you have problems collecting on accounts that are past due? Here are some guidelines that can help you know how you can deal with those unfortunate incidents when your customers don't quite live up to their agreements and they won't pay you what they owe to you and to your company. 1. Protect yourself before you even run into problems The first place where you should start when it comes to problems with customers is before they even become customers. It has become common to run credit checks on new customers, so you shouldn't feel awkward about asking potential customers to fill out a formal credit report. Also, you should make all of your payment requirements, your prices, any extra fees, and due dates absolutely clear with any new customers so that everyone is on the same page in terms of payment. Customer Relations Page 9 focus on acquiring the right customers and better segmentation of existing customers to enable individual assessment of circumstances. Both are easier said than done, 3. What to do if initial attempts are not sucof course. Decessful regulation and the ease of If a customer still does not pay after you have switching supplimade a polite phone call or two, then it is probably ers has put prestime for you to contact a third party agent. The sure on compamost common third party agent for retrieving paynies to maximize ment due is third party collection agencies. These customer acquicollection agencies generally charge a commission sition. The danon money collected. Some collection agencies ger is that this charge a flat monthly fee, also. overlooks the If the amount of money owed is significant, then fact that the best you should contact a lawyer. time to carry out an analysis of customer payment records and disposable income is If you feel that it is appropriate, and you do not at the very start of a business relationship. intend on keeping this customer, then you might want to consider filing a claim in small claims court. Do this and it becomes possible to match the customer. This call should be made by your accounts receivable department, or your secretary or another party. service levels to customer needs, cutting 4. What you should not do with customers who off many debt-related problems at the won't pay source. The second element is being able You should also make sure that all of the lists There are several things that you should not do to work out which existing debtors could of fees, services, due dates, and charges are when customers do not pay. You should not pay and finding ways to encourage them. put out in writing. Give the customer a copy of spread the information around. You also should This can be done by analyzing publicly the contract and keep a copy for yourself. not harass the customer. You cannot threaten the available data on customer’s income levInclude in the contract a section that clearly customer, and you cannot abuse the customer by els and their known outgoings on services outlines ramifications and steps that will be making too frequent phone calls and showing up at like satellite or cable television subscriptaken of payments are not made on time. You all hours. This behavior can get you in trouble with tions, and using it to build collection stratemight choose to have a grace period. Make the law. This approach also will probably not be gies tailored to individuals. this perfectly clear. If you are going to charge successful. money on a specific basis as accounts conRising to the challenge http://www.businessknowledgesource.com/finance/ tinue to go unpaid, make this clear. what_to_do_when_customers_wont_pay_what_is_owed_0 These kinds of insights will give busiSend out bills routinely and on schedule. Mark 23850.html nesses the confidence to chase the bad invoices clearly as invoices and not just a debtors more aggressively, which should Understanding more about your customers is mailing that can be tossed. result in a reduction in the mountain of crucial to reducing bad debts. outstanding debt. It won’t be easy, of 2. The first thing to do after an account course. How does your business view unpaid bills? An due date passes unfortunate occupational hazard? An intractable It’s common to see insurance companies After a customer has passed the stated time organizational problem? Or simply the cost of doclaiming that they don’t insure bad drivers. frame in the contract-10 days past due, for ing business? Businesses can’t afford to ignore the Imagine being able to tell your customers example-send out a reminder notice. Don't issue of bad debt any longer. The problem is