Perspectives
Customer Relations
Customers are important in your business
There is no business that I have come across that does not
involve a customer. One customer relations professional is said to
have told her class that even for a housewife, her husband and
children are her customers. In that regard, it occurred to me that
everyone who deals with people needs to learn some very basic
customer service and customer skills.
At Esteemed Magazine, there is no way we are going to work on
raising the bar of professionalism in all businesses without talking
about customer, how to handle them and how to handle ourselves
as customers and so much more that would encompass customer
relationship management. But not all at one go! Today we talk
about what customer care is and some of its very basic
background information
According to Wikipedia (en.wikipedia.org/wiki/Customer_Care)
“customer service is the set of behaviors that a business
undertakes during its interaction with its customers”; while
according to http://www.iec.org/online/tutorials/cust_care/
“Customer care is a customer service that seeks to acquire new
customers, provide superior customer satisfaction, and build
customer loyalty”.
(www.flexiblelearning.net.au/toolbox/demosites/series3/317/resou
rces/glossary/gls_idx.htm) says “customer-care is a phrase that is
used to describe the process of taking care of our customers in a
positive manner. The term is used in place of complaint handling
due to its positive focus, and is a reminder that customer
satisfactio