Esteemed Magazines April - May 2008 | Page 8

PAGE Customer relations Have you ever considered your customer (s) as the person (s) who are going to give you their time, help or money, so you can have everything that you ever wanted in your life, your business, for yourself and your family? When you get this perspective cultured into your business agenda for the customers, then you will begin to treat them differently and better. Customers are ever so important because they are your greatest marketing point. The jigsaw puzzle that is customer relations - a combination of many factors leads to customer satisfaction Most people can’t give up their lunch hour to solve a customer’s problem. You can Here are some hard hitting truths about customers: 8 appreciate your customers Listen to them. They let you in on a lot of information that you will not get elsewhere. About competition, about their needs, new opportunities, your staff, your performance in the market and in the office etc them. Write a letter saying that you value their business and as an MD, sign it personally. It mean a lot to that client. People who feel appreciated will remain loyal and will become your goodwill ambassadors as they happily sing your praises to others. Appreciate them. Imagine you take a vacation in a five star hotel every three months with your children, and none of the staff even bother to learn your name or mark your favorite dinner table when it is you and your wife only? You’d feel under valued. That’s the same way your customers feel when you don’t even take a minute of your time to appreciate Support them. Customers will always come back to you for something. They expect that if they are loyal enough to give you their money, it won’t hurt you to give back a little inform of support. They could probably be organizing a charity walk and all they want is your staff to participate. It would make a difference between losing and keeping that customer’s business. Customer service is important for the customer, but essential to your business. Without customer service, you don’t have customers and you don’t have a business. Sometimes it calls for you to presume your customers are your equals because they are. Speak with and not at or to your customers. Build in the culture of customer service within your entire organization, not just the small customer relations department. Great customer service ought to be a prerequisite of your business. Customer is always first, not always right. It petrifies me every time I here someone saying in a