boom in the area, partly because of the shopping traffic created by it, says Charl van Niekerk, marketing manager of Central Developments Property Group, a prominent residential property developer in Kyalami, within the broader Midrand area.
Warren Panayides
There’ s always been a high demand for property in Midrand, because it’ s convenient for people working in both Pretoria and Johannesburg, but with the Mall of Africa, property adverts are being seen by a far wider spectrum of people. It has increased awareness, and that’ s partly why we’ re seeing a peak in demand."
Balancing the Mall of Africa experience with a more sedate shopping offering is Waterfall Corner, which opened in 2014. It’ s a modern, largely open-air centre with a piazza and is anchored by Checkers, Woolworths and Clicks as well as a selection of hand-picked stores and restaurants, targeted for the affluent residents of Waterfall Hills and Waterfall Valley mature lifestyle villages, Waterfall Equestrian Estate and Waterfall Country Estate and Country Village.
Call of the corporates
Corporates are the economic engine of modern Midrand. Adjoining the Mall of Africa is the recently opened 26-storey PricewaterhouseCoopers( PwC) Tower, comprising
40,000 square metres of modern offices for 3,500 employees. The PwC Tower is the tallest building in Midrand, and is visible from almost anywhere within a 30-kilometre radius.
Other new corporate developments include the new South African HQ for Hilti, with its 2,000 square metres of offices and around 1,800 square metres of warehouse space; healthcare products company Covidien, consisting of a 2,000-square-
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