Estate Living Magazine Estate Living Issue 28 April | Page 34

its user and share that insight with the company. In turn,
the company can determine in what areas to invest future
research and development and can even customise existing
solutions to better fit the profile of its users. Medical aid
‘coming back for more’. Think about how well Makro and
Discovery are utilising rewards programmes on their apps
and enticing customers not only to spend more but to keep
on engaging with the companies using their mobile devices.
apps, insurance apps, take your pick … they are all able to A 2017 survey conducted by market research firm Clutch
build a rich profile of a user that can help optimise premiums has found that 42% of small businesses surveyed have
according to the individual instead of a demographic built a mobile app. The primary reason behind this was to
grouping. improve customer service and increase sales. Additionally,
A personal experience
the surveyed small businesses admitted that the most
valuable app features for them were social integration, mobile
But how much of an impact does an app have on customer payments, and personalisation – all areas driven by data
growth? Does it really mean your business will be successful capturing, analyses, and insights.
if people are downloading and using your app? Well, in a
way, the answer to both these questions is yes.
34 | www.estate-living.com
So, can you really afford not to look at developing an app for
your business?
loyalty via an app is a great strategy to ensure people keep
to provide a more unique experience. It gets to ‘learn’ about
from a mobile app. Also, finding ways of rewarding customer
Mobile apps are also a brilliant way of capturing user data
app are important elements when it comes to really benefiting
community to continually tweak and customise a business
point of recommending such a restaurant to you? But keeping it simple and using feedback from the user
choices. After all, if you do not like sushi then what is the into your social network profile to offer you more customised
the bat.
tend to want all the bells and whistles installed straight off
when it comes to app development is that decision-makers
accessing a mobile-friendly website. One of the problems
highlight quality eateries in your proximity and can even plug
to spend three times longer online compared to those simply
• View
branch closest to you. Similarly, a restaurant review app can
a business. It quotes statistics that show how app users tend
SecureConnect
straight
example. It can use the built-in GPS to determine the ATM or
MyCustomer
functionality of the device. Think about your banking app, for
firm
offering
your
home.
user experience thanks to their ability to use more of the
management
alarm.com
Already, mobile apps, unlike web pages, provide for a richer
relationship
believes that the app is a great way to gain new customers for
Customer
Unlocking features
SecureConnect
The debate between
having a mobile site
or having an app
might appear to be
topical but the reality
is quite different.
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