Estate Living Digital Publication Issue 9 September 2015 | Page 10

Arniston Bay’s unique winebased Infusions range is
certainly one for the ladies.
The stylishly innovative
collection of blends is packed
with sumptuous fragrant fruity
flavours and falls under the
umbrella of the renowned
Stellenbosch Vineyards.

THE VINES

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buy it and instead focus on what drinkers in
markets with good growth potential want.
The growing black middle class, seen as
the engine of the South African economy
because of their strong purchasing power
and younger female drinkers are not
targeted by winemakers in the same way
that they are by soft drink brands like
Appletiser, although bigger wineries, like
Stellenbosch Vineyards, are now seeing the
opportunity.
Their Arniston Bay wine-based Infusions
range is a stylishly innovative collection of
blends packed with sumptuous fragrance
and comes in four refreshing blends,
including graviola and passion fruit, mint,
aloe and lemongrass, peach, mango and
passion fruit and pomegranate and rose.

Economists tell us that, in the next 30
years, Africa will have the largest number
of middle class consumers in the world,
exceeding that of both China and India.
South Africa is, therefore, ripe – excuse
the pun – with opportunity to increase
domestic wine consumption. We just need
to think outside the box... or bottle!
COMPETITION
We have a selection of organic wines
courtesy of Stella Organics to give one
lucky reader. To be in with a chance to
win just like the Stellar Organics Facebook
page here. Nationwide delivery available.
Competition closes on 20.10.2015. Winner
will be randomly selected and announced
in the next issue. T&C apply.
CONTACT

Ideal for the curious drinker wishing to
embark on a taste adventure for something
different, it is fun, affordable and, at only
5.5% alcohol by volume, is provide for a
varied palette and plays in a niche and
previously unexploited market.

Devils Peak Brewery
www.devilspeakbrewing.co.za
devilspeakbrewingcompany
Stellenbosch Vineyards
www.stellenboschvineyards.co.za