Estate Living Digital Publication Issue 7 July 2015 | Page 47

DE SIGN

&

DECOR

Loc al L a d ie s
Global D e sig n e rs

DESIGN & DECOR

47

Interior design trends are constantly
evolving! Changes in season, fashion,
technology and the innovation of new
materials continue to dictate demand
and price conscious consumers want
to support local craftsman and invest
in ethically sourced and manufactured
products. Local is definitely lekker!
Take Indigi Designs, a design label showcasing the
very best of locally inspired design without the
stereotypical bells and whistles. Founded by Natalie
du Toit, whose recent award as regional Emerging
Entrepreneur by the Business Women’s Association
of South Africa, is only testament to the phenomenal
successes of the company.

The brand logo draws inspiration from the dot style
artworks which are prevalent in native South Africa
and Australia, two of the countries Natalie grew up
in. The motifs speak an entire language of their own,
creating synergy for Natalie as well as a commonality
between indigenous artworks and her own culture,
heritage and upbringing.
The result is interior design products with local
flavour and global appeal, with bursts of bright colour
and bold patterns. Every piece is proudly handmade
in South Africa, including locally woven base cloth
from the Eastern Cape; upcycled wire for the brightly
coloured yet distinctive stools and sustainable wood
sources for the side tables.