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Establish Long-term Goals and Objectives
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How will Nestle corporation pursue these agendas in a foreign
market?
Establish Long-term Goals and Objectives
Strategy Formulation.
Indicate the markets that the company will pursue.
Specify the unique value the company will offer in the selected
markets.
Discuss the resources and capabilities that are required.
Analyze how the company will capture value and sustain competitive
advantage over time.
Business Management Strategy
Consider Cost and Differentiation Advantages.
Describe the Corporate Strategy.
Investigate Vertical Integration.
Describe Strategic Alliances.
Detail the Company Competitive Advantage.
Generate an Organizational Chart of the company you selected.
cite three scholarly references