Toy Market Trends
Finally, we can’t forget the learn-
ing component imbued in classic toys
like puzzles, memory games, build-
ing blocks, stacking toys, and other
playthings that teach critical skills at
all ages, from problem-solving and
creativity to critical thinking.
HEALTHY HABITS
Physical play is such an important
aspect of childhood, helping to develop
kids’ coordination, balance, and gross
and fine motor skills. Research shows
that kids who are physically active
tend to be leaner and healthier, setting
the stage for a lifetime of health and
wellness.
Interest in outdoor and sports toys is
on the upswing, thanks to a larger health
and wellness trend and a great crop of
new active toys that encourage families
to play together, both indoors and out.
Toymakers have expanded on the idea
of “active” toys, creating great products
that are not just about physical activity,
but also integrated into other types of
play (for example, a tech toy or app with
an active component, such as an exercise
bike for preschoolers that interacts with
gaming apps while pedaling.)
We are also seeing this larger theme
of health and wellness incorporated
into non-active toys, like a food playset
that encourages healthy eating habits,
a gardening kit that teaches kids about
eating locally produced fruits and
vegetables, or an eco-conscious doll that
comes with a book about protecting the
environment.
These are just a few examples of
what’s trending in toys that sharp-
en kids’ minds and inspire them to
explore the world around them. Visit
www.TheGeniusOfPlay.org to learn
more about how play positively im-
pacts the minds, bodies, and souls of
kids and adults alike. And make sure
to check out the latest trending toys
and games at The Toy Association’s
North American International Toy
Fair, taking place February 18-21,
2018 in New York City. Visit www.Toy-
FairNY.com for details.
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KEN SEITER is vice president of marketing
communications at The Toy Association,
where he is
responsible for
the development
and oversight of
the organization’s
communications
strategies, with a
strong focus on
proactive safety/
advocacy com-
munications and
brand integrity
programs, such as the Genius of Play, which
has successfully encouraged millions of
families to make time for play in their day-
to-day lives.
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essentials | www.edmarket.org 29