K-12 MARKET PROJECTIONS
MARKET SIZE BY SUBJECT
Looking at the market by curriculum area yields the following estimates of spending by subject.
Table 2.3 | K-12 Market Estimates By Subject, 2013-14 SY (Excluding technology sales)
($ in millions)
Subject
Est. % of Total
Text Mkt. Size
Supp. Mkt. Size
Total
Reading
27%
$1,010
$1,770
$2,780
Language Arts
13%
$486
$839
$1,325
Mathematics
25%
$935
$1,625
$2,560
Science
11%
$411
$689
$1,100
Social Studies
9%
$337
$625
$962
All Other
15%
$560
$980
$1,540
Total
100%
$3,739
$6,528
$10,267
MARKET SIZE AND PROJECTIONS THROUGH 2016-17
Applying the projected increases in 2013-14, which averaged 8.0 percent, to the next three school years yields the
following forecasts by market segment through 2016-17.
Table 2.4 | Total K-12 Market Size: Projections Through 2016-17($ in millions)
Market Segment
13-14 Est.
14-15 Est.
15-16 Est.
16-17 Est.
Avg Inc.
Technology Products:
Hardware, Software, Internet
10,712
11,890
13,19
14,650
11.0%
Instructional Materials:
Textbooks
3,739
3,814
3,890
3,968
2.0%
Instructional Materials:
Supplements
2,646
2,778
2,917
3,063
5.0%
Other: Trade Books, Book
Clubs & Fairs, Periodicals,
Tests
3,8