Essentials Magazine Essentials Spring 2018 | Page 5

Member Spotlight
of age groups from infants and
toddlers to teens and adults.
In terms of quality, we take
pride in the fact that our car-
pets are all American made.
We are the only early child-
hood manufacturer licensed to
use STAINMASTER® brand
fiber, so our products are as
durable as they are attractive.
And we stand behind our
carpets with comprehensive
warranties for peace of mind.
HOW HAS YOUR
COMPANY ADAPTED?
We listen closely to our customers
and monitor industry trends to make
sure we bring relevant and innovative
products to market. Also, we strive to
partner with our customers wherever
possible to help them navigate the
retail landscape and adapt to the con-
stantly changing, technological world
of e-commerce.
WHAT HAS MADE YOUR
BUSINESS SUCCESSFUL?
WHAT DO YOU LIKE BEST
ABOUT THE EDUCATIONAL
PRODUCTS INDUSTRY?
This industry is comprised of
many small, family-run busi-
nesses not unlike our own. While we
enjoy the casual business atmosphere,
we also appreciate the professionalism
of the individuals we work with on a
daily basis.
WHAT IS YOUR TYPICAL DAY LIKE?
in the most efficient and cost-effec-
tive manner possible. There is also an
interesting change in how business is
conducted as millennials begin to work
with and replace older generations. As
always, it’s important to stay current
with these trends.
Joy Carpets’ long term success is pred-
icated on a broad, diversified customer
base with a commitment to the highest
levels of quality, value, selection, and
service.
WHAT ONE PIECE OF ADVICE
WOULD YOU GIVE OTHERS IN
OUR INDUSTRY?
The education industry is small….
never burn your bridges. n
I work a standard 8AM-5PM work
week. My daily activities revolve
around managing the sales, market-
ing, and product development teams.
I have never considered myself an
artistic person, but I particular-
ly enjoy the creative outlets that
marketing and product development
provide.
HOW HAS EDMARKET
HELPED YOUR BUSINESS?
EDmarket is an invaluable resource
for Joy Carpets. The organization has
been instrumental in helping us asso-
ciate with a broad range of dealers and
industry professionals that have been
keys to our long-term success.
WHAT CHANGES ARE YOU
WITNESSING IN THE
EDUCATIONAL MARKETPLACE?
In terms of the industry as a whole,
there has been noteworthy business
consolidation through the years. Sales
channels are also changing rapidly,
and we monitor these changes to
ensure we bring products to market
Learn. Play.
Explore. Imagine.
Jonti-Craft is your complete solution to create spaces that
engage, inspire, and protect young learners of all ages.
www.jonti-craft.com
800.543.4149
essentials | www.edmarket.org 5