Essentials Magazine Essentials Spring 2016 | Page 13

ing and Endorsement. Whether it’s the pre-market testing of a prototyped product or the pursuit of GEI’s envied Seal of Endorsement, the qualitative and quantitative feedback, photography, and post-endorsement support manufacturers receive is invaluable. From games to furniture, no product is too big or small for the GEI Seal of Endorsement or product testing services. The GEI Team delivers products into real classrooms of dedicated and eager educators that make up GEI’s impressive reviewer database. The flexible six-week testing period of GEI’s endorsement program allows educators and students to interact with the product and assess it in the primary areas of durability, effectiveness, and value. After the evaluation period, the GEI Executive Team carefully weighs the collected data in order to make the best endorsement decision. If a product happens to not be endorsed, the feedback and professional photography they receive offer businesses great incentive to resubmit or to try endorsement with another product. There’s no doubt that teachers spend a lot of their own dollars on tools and products to enhance their learning environment and educational experiences of their students. With the GEI Seal of Endorsement, educators can experience peace of mind, knowing they are spending those dollars on a proven product. Regardless of the hype and fanfare that surrounds a product, concept, or strategy during product development, it all boils down to the final question — Does it work? The GEI Seal of Endorsement provides the answer — Yes. The partnership between EDmarket and GEI provides businesses with the chance to discover new ways to showcase their products. Because partnerships are so vital in the field of education, GEI offers EDmarket members a 20% discount on the testing and endorsement services they provide. To celebrate the newly founded partnership with EDmarket, GEI is offering these same services at a 40% discount to members for the months of April. With so many products on the market today, GEI can help businesses shine the light on their own beloved products. To learn more about the membership benefits of the Global Educator Institute please visit: www.edmarket.org/global-educator-institute/ essentials | www.edmarket.org 13