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AVIXA’s trade
shows will still
operate under the
InfoComm name
InfoComm Rebrands As AVIXA
InfoComm International, the trade association representing the $178
billion commercial audiovisual industry worldwide, has changed
its name to the Audiovisual and Integrated Experience Association
(AVIXA). The change reflects AVIXA’s broadening mission to be an
industry hub, while also acting as a catalyst for market growth beyond
what has been considered traditionally as professional AV.
AVIXA’s trade shows worldwide, including the North America
show, June 2-8 in Las Vegas, will continue to operate under the
InfoComm name.
“This is an exciting time for our industry and for the advancement
of audiovisual solutions acro ss a wide range of customer
experiences,” said David Labuskes, CT, CAE, RCDD, executive
director and CEO of AVIXA. “Thanks to the innovative, creative
efforts of so many members, partners, and their customers, we have
collectively grown far beyond what InfoComm International could do
to promote AV around the world. AV experiences have become so
ubiquitous, and they’ve come to include so many more technologies,
and touch so many more personal and professional lives, that we
felt compelled to embrace a new identity that more accurately
reflects this industry’s excitement and welcomes a far more diverse
community of professionals.”
In recent years, AVIXA’s members have evolved to offer much
more than audiovisual products and systems. AVIXA membership
has grown to include experiential designers, content creators, IT
companies, and users of AV solutions across a growing cross section
of markets.
By adopting the name AVIXA, the industry association, which
operates as a trade organisation representing companies and a
professional society representing individuals, aims to reflect both
what its members do (AV) and what they create for customers, which
are integrated experiences (IX).
AVIXA +44 (0)1442 345100, avixa.org
September 2017 | 5