Essential Install September 2017 | Page 7

Essential Install | News News Desk A Full To Bursting Smart Building Bonanza AVIXA’s trade shows will still operate under the InfoComm name InfoComm Rebrands As AVIXA InfoComm International, the trade association representing the $178 billion commercial audiovisual industry worldwide, has changed its name to the Audiovisual and Integrated Experience Association (AVIXA). The change reflects AVIXA’s broadening mission to be an industry hub, while also acting as a catalyst for market growth beyond what has been considered traditionally as professional AV. AVIXA’s trade shows worldwide, including the North America show, June 2-8 in Las Vegas, will continue to operate under the InfoComm name. “This is an exciting time for our industry and for the advancement of audiovisual solutions acro ss a wide range of customer experiences,” said David Labuskes, CT, CAE, RCDD, executive director and CEO of AVIXA. “Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world. AV experiences have become so ubiquitous, and they’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.” In recent years, AVIXA’s members have evolved to offer much more than audiovisual products and systems. AVIXA membership has grown to include experiential designers, content creators, IT companies, and users of AV solutions across a growing cross section of markets. By adopting the name AVIXA, the industry association, which operates as a trade organisation representing companies and a professional society representing individuals, aims to reflect both what its members do (AV) and what they create for customers, which are integrated experiences (IX). AVIXA +44 (0)1442 345100, avixa.org September 2017 | 5