Essential Install | EI Live!
EI Live! Essential Evolution!
From the creators of Essential Install Live!, a new national
show for the smart building industry is launching.
As from 2017, Essential Install Live! will rebrand to EI Live!
and will move from a two-event regional model to a one
event, two-day national show model.
Designed to meet the ever more sophisticated and
expanding needs of the smart home/building market,
show organisers have taken the decision to direct efforts
into a single, larger show to create the type of ‘must
attend’ event the industry needs as it stands on the brink
of serious expansion.
Key Changes For 2017 And Beyond
• A New Date And Opening Times
The event will take place at Sandown Park and will move to
May for 2017, providing a stronger date in terms of footfall.
Slightly shorter show days for this two-day event will
also be introduced with the show being open from 10am
to 4pm.
• Domestic And Commercial
The show’s main focus will remain the domestic smart
home sector, however organisers will target a larger
number of exhibitors who offer products and services into
the light commercial sector.
• A New Show: Network Communications Live!
Organisers will also use their footprint in other related
sectors to create a complementary brand new show on
the level below the main show floor entitled Network
Communications Live!
This area will focus on the growing market of specialist
network cabling and network creation in the light and
heavy commercial worlds. This initiative will provide
a completely new element to the show as well as the
attraction of potential crossover between the two sectors.
Organisers can directly target this sector due to the
company’s ownership of Network Communications News,
the UK’s leading trade title on the subject.
EI Live!.indd 14
• Smart Building Awards
The Smart Building Awards will be back, providing
another incentive to attend and engage with the event,
with an expanded category list and more chances to
gain industry recognition from the award’s elite panel of
knowledgeable judges.
• Increased Marketing And PR Firepower
To help drive awareness and footfall, a major exterior PR
and events company with a track record of success with
trade events will be appointed to assist with all aspects of
promoting the event.
• Sponsorship Opportunities
Fresh sponsorship opportunities will be on offer at Bronze,
Sliver and Gold levels to provide important promotional
opportunities for major automation and AV players and to
also build closer relationships with industry stakeholders.
• Increasing Footfall
Footfall will also be developed by targeting visitors from
outside of the immediate installer community, looking
towards related trades such as developers, interior designers
and architects as well as targeting those looking to get into
the smart building sector from other fields such as electrical
contracting. Show organisers have a direct route into this
sector via its ownership of Electrical Contracting News, the
UK’s number one trade title in that industry.
• Increased Learning Opportunities
An improved seminar theatre experience will also be
developed, brining inspirational and forward thinking figures
to provide insight into the future of the industry. This aspect
of the show will also look to provide either certifications or
qualifications that visitors can walk away from the show with,
offering real and tangible benefits from attendance.
More information: EI Live! +44 (0)1634 673163,
www.essentialinstalllive.com
22/11/2016 10:29