Essential Install February 2017 | Page 65

Essential Install | Case Study : Imagine This
Image courtesy of Imagine This ( UK ) Ltd

The Home Cinema Install Of A Lifetime

Once in a lifetime for most installers that extra special project comes along , the one that they will likely never top and will often refer back to with equal amounts of pride and in some cases , disbelief . This is just such a project for Guy Singleton , owner of custom install company , Imagine This , who recently granted Alice Gustafson an interview on his very own project of a lifetime .
Image courtesy of Imagine This ( UK ) Ltd
Such is life , that even though this epic undertaking is the cherry on top of Guy ’ s cake of a career so far , he is under strict instructions not to name the client having signed multiple NDAs . Guy can however , take some consolation that his industry peers appreciate the magnitude of the project ( and who it was for ), having won a CEDIA award for Best Home Cinema Over £ 100K for this most precious of installs .
Imagine This was contacted in March 2010 by the representative of a very well respected and – very private – client , who wanted a home cinema for his large London home .
“ I met with the client and his brief to me was : “ Give me the best you can do . There is no budget ; give me the best you ’ ve got ,” Guy reflects . “ He had some performance objectives – one of them being high frame rate ( HFR ) due to something he was working on at the time ; so as long as we ticked those performance objective boxes , we were free to design and specify what we wanted to do , which was remarkable really .”
The aspiration was for a private screening room which would be opulent and luxurious ; one that would look and feel on a par with the best in the world . What Guy
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