Essential Install | News
StormAudio Appoints Pulse Cinemas As Official Distributor
StormAudio has appointed Pulse Cinemas as its UK distributor for the manufacturer ’ s line of immersive audio home cinema products .
StormAudio ’ s catalogue offers a variety of 16- and 32-channel immersive audio preamp / processors , a 16-channel integrated processor and 8- and 16-channel power amplifiers . All of StormAudio ’ s products incorporate the latest technologies dedicated to delivering the best home cinema immersive music and movie
Pulse and its new partner will be cooking up a storm for UK home cinema
experiences , including built-in capability to support Auro-3D , Dolby Atmos and DTS : X . StormAudio says that the scalability of its range , the modular design as well as its intuitive user-interface and extensive remote-monitoring capabilities is what makes it a perfect match for Pulse Cinemas ’ high-end portfolio of brands .
“ We are truly excited about our partnership with Pulse Cinemas ,” says Yves Trélohan , senior vice president with StormAudio . “ As one of the most respected distributors in the UK market place , they have a premium reputation for developing and growing brands and we can ’ t wait to see what they have in store for StormAudio . We look forward to the collaboration and seeing our processors and amps in the UK ’ s finest home theatres soon .”
“ We are delighted to be looking after distribution , sales and marketing for StormAudio ,” adds Mike Beatty , managing director at Pulse Cinemas . “ The brand and their vision has excited our team and we look forward to sharing what ’ s new with dealers that are looking to install the very finest home cinema amplification . Another trip to StormAudio ’ s very impressive Belgium facility is being organised as we speak !”
With servicing and easiest-possible dealer setup as important values for both companies , the partnership aims to provide dealers in the UK with superb fidelity and unique advancements .
More Information : Pulse Cinemas + 44 ( 0 ) 1279 647039 www . pulsecinemas . com xxx picture caption text in here xxx
PureLink GmbH And HD Connectivity Ltd Launch OneAV , Pan-European AV Trade-Only Distributor
Describing this new venture as a : “ Brexit-defying , new and unique pan-European , Anglo-German joint-venture in AV connectivity ,” Chris Pinder ’ s latest project ( MD and founder of HD Connectivity ) is to launch an ambitious distribution partnership , representing 16 brands , hundreds of SKUs and a 150 + page catalogue .
A joint venture between Germany-based PureLink GmbH and UK-based HD Connectivity Ltd , OneAV is a new pan-European AV connectivity distributor , supplying highly specialised products for commercial and residential markets .
OneAV aims to be a new force in European distribution
OneAV already has a distribution portfolio that boasts 16 specialised AV connectivity brands , comprising Celerity Technologies , DigiBird , FiberX , HDanywhere , HDfury , HDTools , ICE Cable , Just Add Power , MediaHub , Mersive , Murideo , Luxi , Panconnect , Pixelgen , PureLink and PureTools .
With offices , training and fulfilment centres in Germany and the UK , the company will look to deliver high quality targeted and localised marketing , as well as installer education support for all stocked brands .
“ The initial idea of the OneAV concept began to take shape two years ago ,” says OneAV CEO Christian Ahrens . “ Since then we have been securing the best product portfolio , building the best website at oneav . eu and organising an impressive back-end logistics operation . ISE 2017 is the official launch of OneAV and the culmination of many months of hard work . I am personally very excited about the potential of our new business and I ’ m looking forward to sharing this news and seeing customers old and new in Amsterdam .”
“ The OneAV project is a first of it ’ s kind ,” adds OneAV UK managing director , Chris Pinder . “ There has never been a Euro-distributor with such an acute focus on AV connectivity . Our GER / UK operation offers unique strengths in logistics and industry expertise , this allows OneAV to develop very attractive commercial propositions for our stocked manufacturer brands and ultimately quality , profitable solutions for trade customers .”
More Information : OneAV + 44 ( 0 ) 1684 576 348 , www . oneav . eu
14 | February 2017