Essential Install | MQA
An MQA timeline
from conception to
present day
MQA tries to
re-create what
was heard when
a recording was
created
said: “The DEG is a great platform for industry-wide
innovation and co-operation on key issues that affect the
entertainment industry and its consumers. We are excited
to be collaborating on a variety of initiatives with fellow
DEG members in the future, including cross-promotions
and key industry events.”
Spencer expands on the advantages and opportunities
MQA represents: “A key strength of MQA is that it can
stream, it is delivered in a file just marginally bigger than
a CD quality one would. We have raised a generation to
expect poor quality. It is the only entertainment industry
that has done this. Whilst everywhere else, the standards
have been getting higher such as with moving images,
the music industry went backwards in terms of quality
to deliver convenience. Many people simply have never
heard music that sounds like MQA.
“In many ways the industry has things the wrong
way around. When vinyl records were popular, all the
information was contained in the recording. How good
you could make it sound depended on the equipment,
but everyone had the same opportunity for a really good
experience. With early digital music, this was not the
case, so with the quality of equipment suffered. Now
with MQA, all that opportunity is back, even if you do
play a track on your phone, it will sound the very best
that it can on that device; invest in something a little
more capable and consumers will be able to enjoy just
what the artist intended, in fact what they heard when
the track was recorded.”
Will MQA change the way artists perceive what they
can do with a recording then? Spencer says: “We can’t
control what artists do and don’t decide to do, but what
we can do is provide them with a platform that allows
them to deliver as much of the original recording to their
audience as possible. When people hear the technology
for the first time, we often get comments like