Essential Install | Pulse
Product focus
Anamorphic
lens options will
be provided by
Prismasonic
Working in concert,
BenQ and Prismasonic
offer true home
cinema at a price that
will surprise
So what can dealers expect from Pulse Cinema’s new
package deals? Projector wise, the company has included
the new BenQ W11000 4K projector, the most recent
addition to the Pulse family.
Charlie explains “We have been incredibly impressed
with these 4K BenQ projectors. It’s rare to see a range
that offers an impressive specification like this; with an
achievable margin to match and of course assurance
that only our quality supportive dealer/installers will have
access to the range.”
Key features on the machine include a 2200 lumens
rating, 50,000:1 contrast ratio, 1.36-2.03 throw ratio, THX
certification, ISF certification, Rec 709 and obviously,
it is 4K capable. For cinemas and clients requiring an
Anamorphic lens, this will be provided by specialist brand
Prismasonic.
Charlie adds: “For the package we could have
offered a basic prismatic option, but instead we
increased the spec to the cylindrical option. The
guys at Prismasonic offer some of the best lenses
for the money, the quality of glass they use is
second to none. We have seen so many projects
recently, where dealers have just ‘zoomed’ the
picture to give their customer a 2.35:1 image.
Although it does the job, it does not solve the
problem of black bars!
“Let’s not forget, the black bars equate to
around 30% of the overall image, so that takes
up 30% of your light output! If you aren’t using
a high light output projector, this can cause
big problems. This is why we would always
suggest using an anamorphic lens, as we are getting rid
of the black bars, giving the DMD panel the full image
and letting the anamorphic lens stretch the image
accordingly.”
So what about the rest of the product line-up? Well, for
that Pulse is being a little more coy.
Kapes Patel, technical director at Pulse, explains: “As
for the AVR and speakers, we want everyone to come and
hear what this system can do first, so we will announce
this at the show. All the dealers need to know is that ‘bang
for buck’ is seriously high!”
So there you have it, you need to be at the show not
only to find out which brands and products feature, but
just how good the package can sound.
Pulse Cinema Complete
Packages and Prices
P1 Package:
Using in-wall speaker system £18,999 RRP
ex VAT
P2 Package:
Using in-wall speaker system £24,999 RRP
ex VAT
P3IW Package:
Using in-wall speaker system £31,499 RRP
ex VAT
P3OW Package:
Using on-wall speaker system £31,499 RRP
ex VAT
Get full details and hear the systems at EI Live!
That is not where the tale ends however, acoustic
treatment is also included into the mix.
Charlie says: “Acoustic treatment needed to grow in
popularity, there were too many projects that we saw that
didn’t include any acoustic treatments, and they really
needed them! With the addition of Vicoustic to our brand
portfolio, we want to show everyone that acoustics don’t
have to cost a fortune. We have bundles that include 64
panels which cost the dealer just over £300.
“Vicoustic also offers us products like the VicWallpaper,
for when clients don’t want to see any treatments, or
the budget isn’t in place for stretch fabric. We want to
give the dealers as many chances to improve the way
the room sounds as possible. Vicoustic also gives us
products to help build the room, helping the dealer stop
sound travelling to other rooms within the house. No
other company in the industry was offering this before,
our dealers were having to buy products online, or from
building and construction companies at standard RRP
pricing, we now can offer all these at trade prices, to help
our dealers achieve the margin they need.”
So with this competitive price (to be revealed at the
show) will Pulse still offer the same level of support?
Mike says: “Of course, we will be offering design
help to the dealers, speaker placements etc. Like
always we want to make sure that every cinema sounds
as good as possible.”
Check it all out in Sound Booth Three at EI Live! May
10-11, Sandown Park, Esher, Surrey.
More Information: Pulse Cinemas +44 (0) 1279 647039
www.pulsecinemas.com
10th-11th May 2017, Sandown Park, Surrey. Sponsored by
April 2017 | 51