ADVERTORIAL: BIC FIRE & UTILITY LIGHTERS
C’ mon Baby,
LIGHT THAT FIRE
More than a braai – it’ s how Saffers come together. There’ s something unmistakably South African about the sound of a fire crackling while friends and family gather nearby. Long before the first steak hits the grill, someone is sharing stories, someone else is setting the table, and another is debating the perfect way to braai boerewors. It’ s a ritual that’ s been passed down through generations, bringing people together one fire at a time.
That’ s why Heritage Month feels so closely connected to the braai. It’ s not only about celebrating where we come from. It’ s about celebrating the moments that remind us who we are. Around a braai, backgrounds fade into the background, conversations flow easily, and everyone finds a place around the fire.
Of course, every memorable braai starts long before anyone asks if the meat is ready. It starts with preparation. From choosing the menu to gathering the right tools – the little things make all the difference. And when it’ s time to light the fire, having products you can rely on means you can spend less time worrying about the flames and more on enjoying the company around them.
That’ s where the BIC Ultimate Braai Combo comes in. Bringing together trusted BIC Firelighters and the dependable BIC Utility Lighter, it gives you everything you need to light, prepare and enjoy every braai. Whether you’ re hosting the whole family for Heritage Day, or simply enjoying a relaxed weekend with friends, it’ s designed to help make every braai feel effortless from the very first spark.
Because, while guest lists may grow and recipes may change, one thing never does. The braai remains one of South Africa’ s favourite ways to connect, celebrate and create memories together.
This Heritage Month, gather your favourite people, light that fire, and celebrate the tradition that continues to bring us all together.
And remember... Braais Are Best with BIC.
28 | Spring 2026 • essentialflavours. co. za