LIFESTYLE FEATURE
A Little Flick
OF GENIUS
Why the BIC ® EZ Reach has earned its place beside the salt, the wine opener and the wooden spoon.
Some kitchen tools demand applause. The chef’ s knife. The cast iron pan. The bottle of olive oil so handsome it lives permanently on the counter. Then there are the quiet achievers. The low-drama, highperformance bits of kit that simply get on with it. The BIC ® EZ Reach belongs firmly in that camp. Slip one into your apron pocket and suddenly you’ re wondering how you ever hosted a dinner party, lit a candle or filled a room with mood-boosting incense without it.
Designed for the way we actually live At first glance, the EZ Reach looks like a classic BIC pocket lighter. Then you notice the clever part: a slim, angled wand extending about 1.45 inches beyond the body. Tiny adjustment, huge payoff. Your fingers stay well away from the flame while you light deep candle jars, rear gas burners, firelighters or anything else lurking in awkward corners waiting to singe your knuckles.
BIC has been making lighters since 1973, and every EZ Reach comes with that same dependable DNA. Each EZ Reach is 100 % safety-tested before it leaves the factory. It’ s designed to deliver up to 900 lights, features a child-resistant mechanism, and uses clean burning isobutane fuel that won’ t leave a lingering smell hovering over your dinner. It’ s safe, reliable, and always ready to light.
The quiet pleasure of a thing done properly
There’ s something oddly luxurious about a tool that just works. No charging cable. No app. No mysterious blinking light demanding a firmware update. You pick it up, flick your thumb and there’ s fire. Humanity peaked early, frankly.
Because the EZ Reach is built on the same fuel reservoir as the legendary BIC Maxi, it lasts for months of casual use. Which means it quietly becomes one of those objects you reach for several times a day without ever really thinking about it.
It also happens to look surprisingly good. The standard range comes in a generous mix of colours and patterns, while limited edition artist collaborations have nudged the humble lighter into collectible territory.
You pick it up, you flick it, you feel oddly competent.
Buy two: one for the kitchen, one for the entertaining drawer. Then enjoy the small but deeply satisfying pleasure of being able to light almost anything, anywhere, with one neat flick of your thumb.
That little bit of extra distance changes everything.
12 | Winter 2026 • essentialflavours. co. za