ADVERTORIAL
Fire to Feast: Why the Best Braais Start with BIC ®
In South Africa, a braai is never just about a meal- it’ s about the sizzle of wors, the smell of smoky coals, children running around the yard, and friends laughing as the sun sets.
A braai is a connection, a celebration, and a tradition that feels like home. If there’ s one thing every South African knows, it’ s that the braai doesn’ t really start until the fire does.
That’ s why this summer, BIC ® is reminding Mzansi that Braais Are Best with BIC ®- the brand that brings the spark to the moments we love most.
The flame that makes it easy
Anyone who’ s ever stood over a stubborn pile of coals knows: getting the fire going can be either the easiest or the most frustrating part of the day. BIC ® is here to make sure it’ s the former.
BIC ® Firelighters are designed for stress- and mess-free ignition. They’ re low-odour, and each block burns for up to 15 minutes, giving you a strong, long-lasting flame to get those coals glowing perfectly. They’ re also clean to handle. No unwrapping needed- just light the foil wrapper, and you’ re good to go.
For even more masterful fire-starting, pair BIC ® Firelighters with the BIC ® Megalighter. It’ s built with a 6 cm wand for extra reach, keeping fingers safe and giving you precise control for effortless lighting. The BIC ® Megalighter is reliable, ergonomic, and built to last- the ideal tool for charcoal or wood fires, as well as gas braais.
Together, BIC ® Firelighters and the BIC ® Megalighter make sure that the fire- and the braai- are never in doubt.
It’ s not just about food; it’ s about the vibe
Every great braai has its essentials: the meat sizzling on the grid, the playlist that gets everyone moving, the cooler box making the rounds, and, of course, the fire that holds it all together.
By making fire-lighting safer, cleaner, and easier, BIC ® removes the hassle so braai lovers can focus on what matters: the conversations, the laughter, the people, and that first bite of a perfectly grilled chop.
A spark that lasts from back-garden braais to sunsets in the park, from family traditions to spontaneous nights with friends.
South Africans know one thing for sure: Braais are best with BIC ®.
20 | Autumn 2026 • essentialflavours. co. za