ESQ Legal Practice Magazine JUNE 2014 EDITION | Page 47

In assigning work, give the Gen Xers their own piece of responsibility and trust them to find their own creative ways to complete it. Give recognition, including personal time. Boomers have experienced a longer time frame for leadership and promotion—and think the younger generations should also have to wait and achieve a series of milestones. Also significant, the generations have somewhat different perceptions of the concept of professionalism, as indicated by the results of Practice Development Counsel's fall 2011 survey. THE DOWNSIDES OF TYPICAL LAW FIRM CULTURE Many of the factors discussed here apply to other professions and industries as well, but typical law firm culture often plays against what it takes to retain lawyers and staff, or even to ensure they haven't mentally checked out even if they are still physically present. Firm management teams often delude themselves into thinking that paying more will keep the best talent for the long haul—or as long as they want them. Increasingly regarded as law firm cultural negatives: ∙ Short-term thinking and focus on profits per partner ∙ Undervaluing (i.e., not rewarding) attorney Ά mentoring and training ∙ Little long-term talent planning and management beyond an obsolete recruitment system ∙ An hourly billing and payyour-dues culture that hinders work/life flexibility and development of the whole person ∙ The caste system that fosters an us-versus-them mentality between lawyers and everyone else, and even among the tiers of lawyers IMPROVING ENGAGEMENT AND RETENTION )A