APPROACHING ESPORTS FANS IN CIS
When we look at Parimatch , we can see two way of connecting to the community . Team sponsorship & league sponsorship Parimatch is currently sponsor of Virtus . pro and Fnatic . While Virtus . pro is a team known especially in the CIS region , Fnatic is truly internationally recognised top tier team . This difference is of course recognised by Parimatch as well . Stepan Shulga from Parimatch told us :” Reasons ( for sponsorships ) are transparent , with Virtus . pro we are reaching a huge Russian speaking audience of Dota2 , with Fnatic - global audience related to CS : GO , Leagues are great to pin attention to the brand .“ Esports as an industry offer a unique possibility to sponsor or support in any range . Starting with single players or influencers , continuing with low tier teams and tournaments up to the best teams and leagues , as it is the case with Parimatch .
“ We managed to create a unique Russianlanguage league for players , which has become an excellent base for rivalry in the CIS region . I hope that our tournaments has pleased the esports community and will further develop the Russian-speaking scene of Dota 2 . ”
Stepan Shulga
Head of esports at Parimatch