Entrepreneurship
Building A Strong Social Media Community : Attracting Followers And Leveraging Sponsored Ads
By Jan Okonji
One dilemma I often observe when mentoring new entrepreneurs is the dilemma of when to boost an ad , page , or post on social media . I mean , a boosted ad on social media seems the most obvious choice for the new entrepreneur as they pursue a wider audience and need to tell more people about their product , right ?
Unfortunately , often most newbies end up spending precious time , money , and resources on boosted or paid ads on their favourite social media platform with nothing to show for it and truly little return on their initial investment .
And that is where I come in : as a business mentor who can help you ( if you are an entrepreneur ) position your brand and push your product or service profitably to the right target community , without breaking the bank .
See , over the years I have helped hundreds of entrepreneurs make money online and I have made money online through my business as well . One of my top clients had an annual quarterly spend on Facebook ads of $ 1,000 at any one time but those same paid for ads would give her a resultant business of $ 120,000 annually and I have the receipts to prove it .
I have learnt a couple of lessons from my time helping people build their business online and , in this article , I will set out to give you all these lessons here for FREE so that you can apply the same formula to your own social media paid ad strategy , increase visitors through the buying process , making them feel excited and empowered to make a purchase .
First things first , the lessons :
Potential : When getting into social media , focus on the medium that works best for your natural gift . Some of us are writers , some singers , some dancers , some speakers , and others just come alive in front of a camera . Choose a medium that best accentuates your natural talent and don ’ t be tempted to just go with what ’ s popular .
Presence : Be on at least 4 social media platforms . There ’ s a reason for this and I will discuss about it later in this column . But beyond being on these platforms , have a standard profile picture , tagline and banner that speaks credibility .
Posting : Understand your content - the message you are trying to convey , how you are conveying it and to whom . Have a method to your communication and make sure it is not haphazard and random . Be wary of sharing posts and content that will confuse your audience and muddle your brand promise .
Purpose : Know that when you are finally ready to do a paid ad on social media , that various ads have various outcomes and not all ads lead to immediate sales . Use the L . A . M . P . S principle to understand what you want your paid ad to do , meaning do you want our ad to produce greater : Leads , Awareness , Marketing , Promotions or Sales ?
When getting into social media , focus on the medium that works best for your natural gift . Some of us are writers , some singers , some dancers , some speakers , and others just come alive in front of a camera . Choose a medium that best accentuates your natural talent and don ’ t be tempted to just go with what ’ s popular .
I will not go into all the detail here , but you get the idea by now , don ’ t you ? In short , have a basic framework before just throwing money into a Facebook , Instagram , TikTok or YouTube Advertisement while hoping you will become the next Mr . Beast with minimal sweat .
So , with that said , lets go to the next part of my article which is : the solution to creating powerful sponsored ads for your social media posts and pages .
Drumroll …... introducing : the BGS
76 MAL60 / 24 ISSUE