How do you define “ luxury ”? Luxury has a different meaning and interpretation for everyone , but its common thread is the search for something deeply meaningful and personal . Today ’ s all-inclusive customer is sophisticated ; they understand what indulgence means to them and they are seeking personal , memorable experiences . At Sandals , beyond amenities like personalized butler services and first-of-their-kind suites — such as the Caribbean ’ s first over-thewater bungalows — we believe wholeheartedly in the idea of getting closer to place . Customers want to get out and explore , and our response to these trends is to expand the Sandals experience beyond the resort , including access to unique , memorable places that foster deeper connections to a destination .
Butler service
Martha Brea River
What should we know about the newest Sandals property coming to Jamaica ? The opening of an all-new , wholly reconceptualized Sandals Dunn ’ s River is a tremendously significant moment filled with meaning for my family . This is where my father , the late Gordon “ Butch ” Stewart , grew up , a place that was close to his heart as well as thousands of guests who made memories here during its glory days as the Arawak Hotel in the 1950s and thereafter as a Sandals in the �90s when my father realized his dream of sharing this most beautiful corner of Jamaica with the world . We ’ re bringing this storied resort back into the Sandals portfolio in all its Golden Age glory , with next-level amenities , accommodations and culinary concepts that are unlike anything the island has ever seen before . Think Tufa SkyPool Butler Suites featuring glass panels spanning the length of oceanfront balconies , and a reimagined Rondoval experience — the Coyaba Swim-Up Rondoval Butler Suites — now featuring open-air rooftops with water pulled and circulated from natural reserves . Culinary concepts will pay homage to Jamaica ’ s Blue Mountains , the Caribbean ’ s rum culture and more . These are just a few of the incredible experiences that guests can look forward to as they become reacquainted with this magical slice of paradise .
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