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INDUSTRY NEWS
Dunlop announce partnership extensions with
prestigious European tennis tournaments
Dunlop announced extensions to their partnerships as the offi cial ball sponsor at four ATP
and WTA tournaments.
These revised partnerships will see Dunlop provide the new Dunlop ATP Offi cial Ball for key
European tournaments including ATP Masters 1000 – Rolex Monte Carlo Masters, ATP Masters
1000 & WTA Premier Mandatory – Mutua Madrid Open, ATP Masters 1000 & WTA Premier 5 –
Internazionali BNL d’Italia and ATP 500 – Barcelona Open Banc Sabadell.
The contract extensions follow Dunlop’s long-standing partnerships with these tournaments for
over 10 years. They reinforce Dunlop’s position as the number one choice of ball on the ATP Tour,
with Dunlop supplying balls to more ATP Tour tournaments in 2019 than any other brand.
SRI’s Head of Tennis Business, Masahiro Asahino, commented: “We are delighted to extend our
partnerships with major ATP and WTA tournaments throughout Europe. Dunlop is dedicated to
supplying elite tournaments across the world with outstanding quality products which deliver the
very best tennis for both players on the courts and the fans watching.”
“As a member of the ATP Tour Masters 1000 clay court season’s tournaments, we are delighted to
extend our contract with Dunlop for three more years to 2022,” said Zeljko Franulovic,
Tournament Director for Rolex Monte Carlo Masters.
Xavier Pujol, Executive Tournament Director for Barcelona Open Banc Sabadell said: “We are
very pleased with the announcement of the renovation with Dunlop until 2022.”
Oriol Granell, Vice President & Managing Director for IMG Spain, highlighted: “Dunlop has been
an offi cial ball for more than 20 years, which shows that the tournament and the brand are a good
combination.”
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ERSA PRO STRINGER // ISSUE 6 -2019