ERSA Pro Stringer Magazine 10 - 2018 prostringer 10 -2018 web | Page 11

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INDUSTRY NEWS
Dunlop is a Gold Partner of the Next Gen ATP Finals. In a multi-year deal that
started this past November, the company will supply the Dunlop Fort All Court
Tournament Select ball.
The Australian Open has landed a
partnership with leading Chinese liquor brand Luzhou Laojiao in the largest
Chinese sponsorship deal in the history
of the tournament.
The International Tennis Federation
has established an independent ITF Ethics Commission to define, review and
enforce the ethical principles outlined in the ITF Code of Ethics. Sandra Osborne is
the chair of the new commission.
The 40th edition of
Tennis Europe’s Top Executives’Meeting
was held in Prague, Czech Republic, from 28-29 November, and saw attendance from 42
delegates, representing 34 of the European Tennis Federation’s 50 member nations.
17 high-level speakers from across the sports industry took to the stage during the event to
address the assembly on issues related to three main topics:
• Digitalisation,
• Event Management
• Fundraising & Sponsorship
The Top Executives’ Meeting is devised to provide the
Chief Executive Officers and General Secretaries of European
national tennis federations with an opportunity
to meet, share best practices, debate contemporary
issues affecting the sport, and to receive education relating
to international sports management.
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ERSA PRO STRINGER // ISSUE 9-2018