ERSA Pro Stringer Issue 2 - 2018 ProStringer_0218_07 final | Page 8

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NEW PRODUCTS
ASHAWAY’S NEW
SURFACE COATING
New textured coating an evolution of ZyMax
technology to stiffen feel, add control
Ashaway Racket Strings has developed a proprietary textured surface coating for their ZyMax® line of
badminton strings. New coated strings will be dubbed “ZyMax TX,” and like their ZyMax Fire siblings, will utilize
Ashaway’s proprietary BETA polymer fibers and be constructed using the company’s special ZyWeaVe™ string
core technology. The textured surface coating on the new strings will provide a stiffer feel and add a measure
of control.
“We continue to evolve our ZyMax string technology based on player feedback and new technical developments,”
said Steve Crandall, Ashaway Vice President. “Our new ZyMax TX strings with the textured coating will allow
players even more choice in selecting the best string for their particular style of play.”
ZyMax badminton string benefits include: sensational elasticity and dynamic stiffness for maximum shuttle
speed and explosive repulsion; optimum power and durability, including incredible knot and loop strength; and
exceptional tension holding ability for consistent, reliable performance. ZyMax strings are the only ones on the
market to use Ashaway’s BETA polymer, which provides a 25% improvement in dynamic stiffness, and in knot
and sheer strength over most popular badminton strings.
Ashaway’s trademarked ZyWeaVe technology generates a string core that is stronger and holds tension better
than traditional badminton strings. This allows for thinner, more playable strings that perform consistently at
higher tensions throughout the life of the string.
Initially, two Ashaway string models with the new
coating will be introduced, ZyMax 68 TX and ZyMax
64 TX, at 0.68 and 0.64 mm (21 and 22 gauge)
respectively. They will be available in white, orange
and optic yellow, and in both sets and reels.
Ashaway Racket Strings are made by Ashaway
Line & Twine Mfg. Co., the only U.S. manufacturer
of string for squash, tennis, racquetball, and
badminton. Operated by the Crandall family
since 1824, Ashaway has been making racquet
strings since 1949, and is responsible for several
important technical innovations. Ashaway has
been the Official String of USA Racquetball for
more than fifteen years. Ashaway Line & Twine
Mfg. Co. also makes braided products for medical
and industrial applications.
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ERSA PRO STRINGER // ISSUE 2-2018