ERSA Pro Magazine Issue 7 - 2017 rt7-2017 - web | Page 22

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Industry News
Amazon Prime to cover
Next Gen ATP Finals
ATP and ATP Media today announced that Amazon Prime Video is now an offi cial streaming partner of the
ATP World Tour. The new deal covers the worldwide distribution of the Next Gen ATP Finals through
Amazon Prime Video.
Starting in 2017, Amazon will have worldwide OTT rights (excluding China), and the full exclusive rights in
the U.S., to distribute the Next Gen ATP Finals, outside of ATP’s OTT channel, Tennis TV. This new event,
held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee, takes
place from 7-11 November in Milan and will showcase the very best men’s tennis players aged
21-and-Under, as well as introducing many new innovations to the game.
The deal, which expires at the end of 2018, includes a commitment from Amazon to show all Next Gen
ATP Finals matches produced by ATP Media. ATP has also produced three documentaries that will air on
Amazon Prime Video. The documentaries take fans behind the scenes, tracking many of the #NextGenATP
players as they battle to make the cut for the inaugural event later this year. As well as giving fans unique
access, the documentaries also feature exclusive interviews with some of today’s top players, who off er
their insights into the future stars of the sport.
This deal will provide an international reach for this new and innovative tournament providing a global
audience for the tennis stars of the future.
Chris Kermode, ATP Executive Chairman & President, said: “Innovation is at the heart of everything we’re
doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to
that. Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach
in a digital space that is only becoming increasingly important in the world of sport & entertainment.”
“We know live sports attracts a passionate fan base, many of whom are Prime members,” said Greg Hart,
Vice President of Amazon Video. “We are thrilled ATP has awarded distribution rights to Amazon, showing
their commitment to streaming live sports.”
Stuart Watts, COO ATP Media, added: “The synergies between a global brand such as Amazon and the
future of our sport being showcased at the Next Gen ATP Finals are clear for all to see. This is an exciting
deal that will not only bring great coverage for the Next Gen ATP Finals but will also off er a huge boost to
the global reach of tennis.”
About the Next Gen ATP Finals
The Next Gen ATP Finals is the season-ending tournament for the world’s best 21-and-Under players. The
tournament features the best seven qualifi ed players of the season (as determined by the Emirates ATP
Rankings on Monday 30 October, 2017), plus one wild card, battling for US$ 1.275 million in prize money
over fi ve days of competition. As well as providing a platform to promote the stars of tomorrow, the
tournament will also provide an opportunity to trial new rules and innovation in the sport. The event, run
in partnership with the Italian Tennis Federation and the Italian Olympic Committee, is set to take place in
Milan through 2021.
About ATP Media
As the broadcast arm of the ATP World Tour, ATP Media was formed in 2001 as Tennis Properties Limited;
providing the centralised exploitation across the ATP World Tour, host broadcast production for the Nitto
ATP Finals, Next Gen ATP Finals, ATP World Tour Masters 1000s and world feed production for the ATP
World Tour 500s. ATP Media has unrivalled access and expertise in the full-service broadcast production
of men’s professional tennis with an end to end solution for global broadcasters incorporating: rights sales,
multi-platform production, a global fi bre distribution network and a market leading digital archive.
For more information, please visit atpmedia.tv.
visit ATPWorldTour.com.