During the Friday press conference of the Buenos Aires ePrix, Formula E CEO Alejandro Agag took the opportunity to express his opinion on the championship thus far.
This is what he shared, “I am very happy with this start…Mine is not just a personal feeling, but the result of the analysis of the data collected so far by independent companies such as Formula Money and SMG… In terms of brand exposure, the value collected in the first three races is over $150 million, while the value of television advertising slots, if they were purchased, is $41.3 million."
The Formula E website boasts viewing figures of 56 Million viewers for the first three races and 1.43 social impressions have been made.
Agag continued, “I think it was a very logical choice from the Federation…Our series is not used to prepare drivers for Formula 1 because we are not part of that pyramid. Formula E is something totally different in the landscape of motorsport, in fact, if anything, what we could see in the future is a championship that will qualify drivers to secure a license to race in our series. "
150 Million Reasons to love Formula E
Image: Formula E