“You can’t deal with elements that aren’t measureable, so you have to put strategic objectives in place. There are also factors that are event-related as well, such as the grandstand in the sky held up by a crane that we had last year. It was not social media, but it helped to get the fans involved by taking pictures and tweeting about it, which gives them something else to do.”
Cox further explained that a new NISMO-Cam will be utilized, a project that has not yet been signed off by the powers that be. This shows that the unconventional methods will help to add that bit more value to an experience that the fans will cherish and savour. This is as well as the NISMO-TV channel, which can be found on their website and on YouTube for the entire race, which will now be found in the Le Mans Village: “So you’ll be able to see the studio, as well as the big TV screen seeing yourself being filmed as well. We also try to get the fans involved with the Twitterwall, which helps to give a better experience.
“We can do that at Le Mans as we have done that the last two years, but our challenge will be to do that around the world. That’s not easy to go and do it but if we can, maybe Audi, Porsche, and Toyota will have to do that as well, and this could be where the championship starts growing.”
Nissan’s clear forward thinking when it comes to looking “outside the box” really does show how making the experience for those that come to spectate is something that must be embraced by all the teams that provide the on-track action.
Refreshing the way that a young fan remembers such a race as Le Mans is one of those aspects that is generally appealing, especially hearing how enthusiastic Cox is when it comes to opening the gates to the kingdom for all to enjoy. This will probably put a couple of noses out of joint, but they are intent of making a statement that will change the game for all those that are already well-established and could help them to see the light at the end of the tunnel.
This may see the opposition raising the bar when it comes to what they could potentially bring to the table as the WEC is starting to spread its wings and flourish. The “Bad Boys” of endurance mean business both on and off-track.