Consumer Profile
The Conscious Decelerators
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“This tribe of Conscious Decelerators are fighting back against
the quick fixes and fads that proliferate in the mainstream wellness
industry by making more traditional wellbeing pursuits fit for purpose
in the modern day. This group are united by their commitment to a
slower, more sustainable pace of life, which extends to their desire for
brands that serve a purpose. While they do not eschew technology
completely, they use it in a more mindful way, in order to ensure that
they implement restorative spaces in everyday life.” (LSN, 2019)
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