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Market Overview
More than just a meme, hot girl summer is the emblem of this
shift in mentality by redefining “hot” as a state of mind, not body.
Megan Thee Stallion, the artist that inspired the movement,
tweeted, “being a Hot Girl is about being unapologetically YOU,
having fun, being confident, living YOUR truth, being the life of the
party etc. (ThriveGlobal, 2019)
According to Thrive, 46 percent of 18-34-year olds wish brands
would focus less on how to improve their appearance and focus
more on how to build up their self-confidence.
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