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ENSPIRE MAGAZINE WS20
F E A T U R E D : L A ’ T O R R I A L E M O N
my heart . God is a tremendous part of my company . I just know that if you need that comfort you have the cushion . And I mean I have people that work directly with my team if they don ’ t believe in the Lord , that ’ s okay . That ’ s totally fine . I will not push that on you , but also know that you ’ re still in my heart and my thoughts .
How do you see the rest of this year going for you and how do you see 2021 ?
That ’ s a good question . So the rest of the year I ’ m just walking by faith . Just honest to god truth . I can ’ t tell you what projects are gonna take place . The rest of the year I mean we work with a lot of record labels . I know there ’ s a lot of projects out at a later time . Normally the holiday season which is the last quarter is normally a booming time for us , but I don ’ t know what that looks like . I plan on going into 2021 focusing more on me and some other endeavors that I want to do with work and businesses that I want to open . You know just focus on those things .
La ’ Torria Lemon and Lemon-Lime Light Media continue to provide fantastic opportunities for their clients . La ’ Torria is a firm believer in being loyal to those close to her . She is optimistic about the future , as she trusts in God . As the world continues to shift , La ’ Torria Lemon will shift as well .
I ’ m going to take some of that advice . So , can you give us a list ? Five things . I have a couple of interns who are aspiring publicists . What advice , at this time now and going forward , would you give to an up-andcoming publicist or someone who wants to find a career in the entertainment industry ?
So my five tips would be : One , definitely either do an apprenticeship or internship , make sure you have the knowledge before you enter PR or even entertainment . You have to be well versed , and just a lot of different things because this entire world , not just this industry but this world is constantly shifting . Two , make sure you have good writing skills . Three , be very creative . This takes a lot of creative ideas . A lot of times people feel like okay I have a celebrity card and all I need to do is pitch to get them into a magazine or a media outlet . You need to have some creative force behind like what is the story ? What is the content that ’ s beneficial to the audience ? Four , build good relationships . I think that it ’ s so important for you to have relationships with people not just when you need them . But check on them like we ’ re in a pandemic if you haven ’ t gone through your Rolodex and just sent a copied text saying “ hey , just thinking of you , how are you doing ?” People don ’ t want to hear from you just when you need something . And five , take yourself seriously . A lot of times we get into stuff and it ’ s like , I ’ m not taking this too seriously , I ’ m just gonna try it out . No ! take it seriously ! Understand that even if you don ’ t have a company name , your name is your brand and you ’ re going to have that brand to the day you die . So those are my five tips .