La ’ Torria Lemon is the founder and owner of Lemon-Lime Light Media , which is a public relations boutique . Lemon-Light Media operated in Houston , Texas , and Atlanta , Georgia . La ’ Torria has had the opportunity to represent a variety of individuals and has worked on various campaigns , such as a campaign with Essence Magazine . As a black woman in the PR industry , La ’ Torria continues to fight for racial and gender equality . She is driven and ambitious , who pours her heart into her work . La ’ Torria is no stranger to adapting and continues to adapt to the changes in the PR world that come due to COVID-19 pandemic .
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LA ’ TORRIA LEMON
ENSPIRE Magazine has gotten in touch with La ’ Torria Lemon to discuss the past and current events that have unraveled during the COVID-19 pandemic and how she has tackled them .
Introduce yourself and your brand and tell us how you started Lemon Light Media .
I am the owner of an online media company based in Houston and Atlanta . I started by accident . My career has been , I would say , divine connections , versus accidental , but I ’ ve been doing PR since I was 19 and I just turned 31 this year . I got into PR again by accident , I was going to do radio in Atlanta and I had an opportunity that came about and a publicist that was working with us said , “ I think you should do PR .” And that ’ s when I was hungry , I was like “ okay , what ’ s going on ?” And so I learned PR and I changed my major from radio to PR at Clark Atlanta University .